A newsroom's perspective. A strategist's approach.
Emmy-nominated journalist turned strategic communications professional, specializing in earned media, executive positioning, and editorial storytelling.
After nearly a decade in broadcast journalism, I founded a boutique communications practice built on a simple advantage: I know what makes a story worth telling because I spent years telling them.
Today, I bring that perspective to businesses, founders, and organizations through strategic PR, thought leadership, and compelling editorial content.
Based in San Diego. I work with founders, executives, law firms, coaches and growing organizations.
What you can hire me for.
Six services, one standard: clear thinking, careful work and a story worth telling.
Earned media and media relations
Targeted outreach to reporters and producers, built on direct relationships and a clear story.
PR strategy and campaign development
A plan for what to say, to whom and when, built around a result you can point to.
Executive thought leadership and ghostwriting
Articles and content in your voice that turn expertise into authority.
Founder positioning and media coaching
Sharpening the story, the message and the delivery before you are in front of a reporter.
Strategic messaging for complex or sensitive issues
Clear, careful language when the subject is legal, political or technical.
Corporate and organizational communications
Consistent messaging for organizations that need to speak with one voice.
I've been on the other side of the pitch.
Nearly a decade in newsrooms taught me how to recognize a compelling story, ask the right questions, and translate complex subjects into narratives audiences understand and trust.
That editorial judgment now drives my approach to media relations, executive communications, and brand storytelling.
Good moments to reach out.
You are launching something or entering a new market and need coverage that builds credibility.
A legal, political or sensitive matter is heading toward the press and the message has to be right.
You want executive visibility ahead of an announcement, a growth push or a big conversation.
You have real expertise but no consistent way to turn it into authority.
Three simple steps.
Discovery call
You tell me what you are working on and what you want it to achieve. I tell you honestly whether I am the right fit.
Scope and plan
If we are a fit, I outline the approach, the deliverables and the timing.
The work
I do the work, whether that is pitching, writing, coaching or messaging, and keep you updated along the way.
Selected Impact
Outlets that syndicated my broadcast reporting.
U.S. markets reached through my journalism.
Three disciplines. One storytelling foundation.
01 / PR & Strategic Communications
Earned media, executive positioning, thought leadership, and communications strategy for businesses, founders, and organizations.
Explore PR Work →
02 / Broadcast & Editorial
Nearly a decade of reporting, investigative journalism, and nationally syndicated storytelling.
Explore Broadcast Work →
03 / Hospitality & Hotel Content
Editorial photography, short-form video, and journalist-written features that capture the character of a destination and the stories behind a property.
Explore Hospitality Work →Good Stories Deserve Great Strategy.
Whether you're building a brand, navigating a complex conversation, or looking for a fresh editorial perspective, I'd love to hear what you're working on.
Request a discovery call →Or write to me directly at jasmine@byjasmineramirez.com.