I help founders, executives, and organizations turn complicated stories into media coverage, credibility, and industry authority.
I'm a former broadcast journalist and two-time Emmy-nominated storyteller who spent nearly a decade inside newsrooms. Now I use that experience to help clients earn meaningful media coverage, build executive visibility and communicate ideas that aren't always easy to explain.
From national legal matters and public policy to emerging technology and growing businesses, I find the story worth telling and know how to get it in front of the right people.
I know what journalists are looking for because I used to be one.
Nearly a decade in broadcast newsrooms, thousands of stories and two Emmy nominations taught me what makes a story newsworthy, what a reporter needs to say yes and how a deadline changes every decision.
That's the perspective I bring to every pitch, every executive briefing and every message.
See my broadcast reporting →What clients hire me for.
Earned media and media relations
Targeted outreach to reporters and producers, built on direct relationships and a clear story.
PR strategy and campaign development
A plan for what to say, to whom and when, built around a result you can point to.
Executive thought leadership and ghostwriting
Articles and content in your voice that turn expertise into authority.
Founder positioning and media coaching
Sharpening the story, the message and the delivery before you are in front of a reporter.
Strategic messaging for complex or sensitive issues
Clear, careful language when the subject is legal, political or technical.
Corporate and organizational communications
Consistent messaging for organizations that need to speak with one voice.
Strategy, and what it produced.
Some engagements are named below; others remain confidential per client agreement or active litigation, and are described only in general terms until they can be shared publicly.
LobsterBoys
- Objective
- Introduce a fourth-generation luxury seafood business to a brand new market through television coverage.
- Strategy
- Built and executed the earned media campaign, from media list to pitching and follow up.
- Outcome
- Four confirmed television placements within about one month, including FOX 5 San Diego and Good Day Sacramento.
Confidential: AI Business-Scaling Platform
- Objective
- Build market positioning and visibility for an emerging AI platform and its founder.
- Strategy
- Communications and Content Strategist, partnering with the founder from early launch.
- Outcome
- Forbes Coaches Council placement.
Valley Luxury Partners
- Objective
- Translate a luxury real estate firm's market expertise into executive thought leadership.
- Strategy
- Ghostwriter and strategic content partner, shaping a consistent CEO voice.
- Deliverable
- Executive thought leadership content in the CEO's voice.
Confidential: Governance & Policy Initiative
- Objective
- Prepare a nonpartisan governance initiative for national visibility.
- Strategy
- Founder coach and brand strategist. Developed the cross-partisan messaging framework and narrative strategy.
- Deliverable
- Messaging framework and narrative strategy ahead of a national launch. Further details pending public rollout.
Confidential: Mass Tort Legal Client
- Objective
- Media relations and communications strategy for an active legal matter.
- Strategy
- Lead PR strategist, building media lists and conducting targeted outreach to national and regional journalists.
- Outcome
- Details and results withheld while the matter is ongoing.
Have a story worth telling?
Tell me what you're working on, whether it's earned media, executive visibility or a conversation that needs careful handling. I'll tell you honestly how I'd approach it.